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In Grisverd we think that wine tourism is more than wine, art, culture, tradition, innovation, experiences, etc … it is an opportunity for the socio-economic development of a territory, for the roots of its inhabitants and for the maintenance of its agricultural landscape. As manufacturers of sustainable urban furniture (we use recycled and recyclable materials that do not need maintenance to minimize the carbon footprint) we think we can provide B2B solutions to wineries that decide to take a step in this direction and open their doors to offer experiences to their visitors, without having to worry about assembling and disassembling the furniture of the tasting spaces. Our furniture is designed to coexist with nature, between vineyards and olive trees! Ahhh and if you do not find what you are looking for, you let us know … we will be happy to make you a tailor made piece !!!

Sustainability and sensitivity in urban furniture and public spaces

After the dismal failure of wanting to transform Europe into the most competitive economy in the world, the new Europe 2020 strategy scores three priorities:

Smart growth based on knowledge and innovation, sustainable growth, promoting a more efficient management of resources and a green and competitive economy, inclusive growth, fostering a high level of employment that generates economic, social and territorial cohesion.

Very “macro” values. From the “micro” companies, we wonder how we can provide coverage for real needs of the population and, at the same time, ensure environmental sustainability of the product, without losing sight of economic sustainability.

Thanks to the design, urban furniture can be attractive, durable and becomes a socializing element that interacts directly and functionally with the user.

At the same time sustainable philosophy allows a careful production process from beginning to end and can measure their environmental impact accordingly. This does not mean that quality is lost at any time or that it stops having what it takes to be good furniture, on the contrary, it provides competitive advantage, differentiation, added value, reduces costs and reduces environmental impact at every stage of the product life cycle, ensuring in turn a profit for the actors involved and the end user.

 

In the case of urban GRISVERD benches we manufacture with recycled plastic reduce the carbon footprint by 34%, the same impact generated by the route of a car in 1250 kms.  This is the environmental benefits our sustainable urban furniture brings, but not the only one, by using these materials the maintenance is reduced to zero, therefore large cost savings. It should also highlight the educational value and promote environmental sensitivity of using environmentally friendly materials in public spaces.

 

Thanks to the program “Living 100 years. Longevity and future city” by ICEX and thanks to the cooperation of our company with the architect Roberto Morales in the project “Transmitting knowledge across generations” our vision is focused to solve recent social concerns:

  • Facilitate and channel the role of older people as active participants in the transmission of knowledge and values to younger people.
  • Create opportunities for meeting and joint reflection among older people and different stakeholders, promoting the analysis, discussion and communication.
  • Remove physical barriers in the street furniture and public space that limit the inclusion of disadvantaged people.

 

Medellin´s exemple

On 20th November I visited Smart City Expo World Congress in Barcelona#smartcityexpo.

For about 6 hours I was walking between projects, enterprises, public administration, etc…but the one I enjoyed the most  was Medellin´s City Stand.

Medellin has gone from having a high rate of crime and unemployment to receiving the award as the most innovative city, the city continues to work to remain in that position, and to be at the forefront of global trends in innovation.

Medellin is a global example of urban and social transformation, thanks to the educational programs, culture and urban space  for its inhabitants. The city is working to create quality jobs and improve wellbeing for all.

How?

By the Social innovation, defined as the development and implementation of new

Ideas (products, services and models) to meet social needs, create new social relationships and deliver better results.  It serves as a response to the social demands that affect the process of social interaction, addressing improvement human welfare.

These social innovations improve the capacity for people to take action. They are based on creative citizens, civil society, local communities or companies. They are an opportunity for the public sector and the markets, so that products and services meet the individual and collective aspirations.

Some key points:

-Information processing: An approach to city problems in order to undestand the causes and determine the appropriate actions to solve those issues.

-Open innovation ecosystem made up of multiple stakeholders from around the world.

-Space for thinking on knowledge generation as a contribution  in “cities for life”.

-Successful experiences database.

-Virtual programs related to these topics, like in the appstore,  we can find apps related to city topics.

 

Strategy?

The center of Medellin, will have in February´15 the plattform “citiesforlive” in production that will propose “Plans” (basic strategic guidelines) aimed at solving the problems of requesting cities.

They want to share what they believe as a commitment to life. A social, political and moral objective on which they  have been working, based on the principles of  good governance  and participate society, working together, innovatively, to insure the governance conditions necessary for development, for the validity of the public, for social justice and general transformations required by the new urbanism.

 

Just wonderful, congratulations!

 

Youtube      MEDELLIN BEFORE AND AFTER

 

In Grisverd, sustainable urban furniture wue are working the project “Transmitting knowledge across generations”, this exemple can help us to create urban elements that promote this values.